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    <lastmod>2023-10-02</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Step 4: "The Final Fitting"</image:title>
      <image:caption>The final stage presentation and delivery of "bespoke" creative work ready for our client's approval ready for implementation and production.</image:caption>
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      <image:title>Home - Step 2: "The Strategic Template"</image:title>
      <image:caption>Once a client has been "measured", our strategic planning partners along with our creative heads turn the agency brief into a strategic template which we then turn into a creative brief. We then start the creative process.</image:caption>
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      <image:title>Home - Step 3: "The First &amp; Second Fitting"</image:title>
      <image:caption>At this point, after some internal reviews, we hold a "First Fitting" review of top-line creative work with our client. This is a collaborative process where ideas are debated and discussed. Creative directions are then agreed and developed, "cut and shaped" for a more formal "Second Fitting" review where the creative answers start to fully form. At this point we are now "tweaking" and working out the final finishes of the project.</image:caption>
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      <image:title>Home - Step 1: "The Measure"</image:title>
      <image:caption>Each brief demands a bespoke answer. We start by measuring up our client's needs, their objectives and how their brand is positioned. This may even take the form of a client workshop at Elder Street if required. We take these "measurements" and create an agency brief .</image:caption>
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  <url>
    <loc>https://www.elderst.com/new-page-3</loc>
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    <lastmod>2019-04-15</lastmod>
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      <image:title>Clients &amp; Showreel</image:title>
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      <image:title>Clients &amp; Showreel</image:title>
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  <url>
    <loc>https://www.elderst.com/new-page-4</loc>
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