Elder Street @ No1 Fashion Street
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Creative agency

A CREATIVE HUB FOR CLIENTS & COLLABORATORS

HOME TO CRAFTSMANSHIP & LUXURY

“Without craftsmanship, inspiration is a mere reed shaken in the wind.”

Johannes Brahms

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ABOUT ELDER STREET @ No.1 FASHION STREET

A luxury advertising and communications agency with a heritage in bespoke tailoring.

An interesting combination? We thought so.

Created by two entrepreneurs: one a world renowned British bespoke tailor and luxury collaborator, the other an advertising creative who was also a partner in one of the world’s greatest recording studios.

The eponymous tailor and the advertising creative director realised that they had so much common ground in their aesthetic, style influences, and views on luxury and craft, that becoming partners in an agency was inevitable.

They wanted to create an agency that transcended the usual, that represented a lifestyle and showcased their love of craftsmanship under one roof.

Timothy Everest MBE and Danny Kellard have brought their vision to life with Elder Street.

 

Soon joining them in this venture was another partner who shared their vision, Rahul Modha, a former menswear buyer with Selfridges and regional director with Hugo Boss. The agency’s management line up was now complete.

Elder Street began its life in a lovingly restored Georgian house on the street from which it takes its name in Spitalfields, that was home to Timothy Everest’s bespoke atelier for over twenty-five years.

The house was also once owned by Bloomsbury artist Mark Gertler - whose blue plaque on the exterior is represented within our branding.

Visitors to Elder Street ranged from government ministers, to Hollywood luminaries, rock star and sporting heroes.

More recently we moved into our new premises, a converted Victorian pub at No.1 Fashion Street where the spirit of Elder Street lives on in the agency’s ethos of craft, style, elegance and collaboration with our clients all underpinned  with a bespoke twist.

It’s our new agency home where we continue to "create and craft money can't buy ideas" for our clients and their brands.

 

OUR BESPOKE SERVICES

BRANDING & BRAND STRATEGY

CREATIVE & DESIGN

EVENTS & EXPERIENTIAL

PRODUCTION (FILM, PHOTOGRAPHY, DIGITAL)

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ABOUT ELDER STREET'S FOUNDERS

 

 

Danny Kellard

Founder

Joint Chief Creative Officer

A true “hybrid”; a modern media neutral, strategically savvy creative director and entrepreneur.

He has worked across all disciplines from mainstream advertising through to design, events, sponsorship, digital & ambient. 

Working at a senior management level for some of the world’s top agency networks such as Bates/Cordiant, Publicis & WPP and as creative lead for some of their top global clients.

He has even been a partner and co-owner at one of the world’s greatest recording facilities – Air Studios in London that was originally set up by legendary Beatles producer Sir George Martin.

Over the years he has applied all these skills & experiences to global brands, knowing how to navigate the intricacies that working on a their business involves whether it be in New York, London, Shanghai, Mexico City, Jakarta, Seoul or Paris.

 

 

Timothy Everest MBE

Founder

Joint Chief Creative Officer

Everest’s clients appreciate his winning combination of bespoke classicism and quirky individualism. 

In 2010, his dedication to his craft was recognised by Her Majesty the Queen, who awarded him an MBE for services to tailoring.

His infectious enthusiasm for his art and his magpie sensibility, have inspired a broad and diverse range of creative collaborations over the years.

He has created costumes for movies including: Spectre, Skyfall, The Man From U.N.C.L.E., Mission: Impossible, Atonement and Tinker Tailor Soldier Spy.  He has dressed celebrities for the Oscars and GRAMMYs, designed the British Olympic and England football team uniforms.

His other positions include Group Creative Director of Daks and Creative Consultant at Marks & Spencer.

More industry visionary than tailor, he kickstarted the New Modern Bespoke Movement.

Rahul Modha

Founder

Chief Operations Officer

Highly experienced retail and manufacturing expert who has worked across all distribution channels within the luxury and fashion industry.

Former Regional Director at Hugo Boss AG responsiblefor annual turnover €250m+ net sales.

Overseeing flagship store redevelopments in London, Paris and Munich, with a focus on design and retail concept.

Also a former head buyer at Selfridges responsible for all aspect of retail operations across all stores, nurturing and identifying many new brands that went on to enjoy great success.

All of these experiences mean that he has a great eye for spotting talent and business opportunities.